History Zone

Labeling System
PT-6 (1988)

In 1988, Brother developed the labeling system “P-touch”, an easy-to-use electronic stationery item for everyone, by applying the thermal transfer printing technology and the kana-kanji conversion technology accumulated through the development of the “Picoword” and so forth. In Japan, the P-touch was at first sold under the brand name of another company because Brother had no established domestic sales channels for stationery. On the other hand, in the USA, where the name Brother was well recognized for its typewriters, the P-touch was sold under the Brother brand from the start. The P-touch business, which is based on supplying consumables, has become one of Brother’s core businesses.