Thermal Paper FAX
Brother started the production of fax machines in 1987. The company, however, struggled with fierce competition in both the Japanese and overseas markets, where there were more than thirty competitors, and this business was in deficit for four consecutive years. To reverse this situation, Brother launched the “FAX-600” with an auto paper cutter and an anti-curl system. This product, which cost only 399 US dollars, was a big hit in the US market, where other fax machines were sold at between 700 to 800 US dollars. After that, with the surging demands for Brother’s plain-paper faxes and laser faxes mainly in the SOHO (Small Office Home Office) market, fax products became the core of Brother’s communications and printing equipment business.